LCBO PRIVACY POLICY
The LCBO is committed to protecting the privacy of its customers and the
confidentiality of their personal information. Personal information supplied to
the LCBO will not be used to place customers on any mailing lists without the
express consent of the individuals to whom the information pertains. Under no
circumstances will we sell, trade, or exchange customer’s personal information
with third parties.
This Privacy Policy identifies the ways the LCBO protects the privacy and
confidentiality of the personal information it collects at its stores, over the
internet or on the telephone. It also outlines the manner in which the LCBO
collects, uses, discloses and manages the personal information of its customers.
OVERVIEW
WHAT IS “PERSONAL INFORMATION”?
The term “personal information” means information about an identifiable
individual, including name, address, email address, telephone number and other
information relating to an individual.
WHAT IS THE
LCBO’S STATUTORY AUTHORITY FOR COLLECTING PERSONAL INFORMATION?
All personal information collected on LCBO websites (including www.lcbo.com,
www.vintages.com, vintagesshoponline.ca www.lcbotrade.com, www.lcbopinion.com
and www.lcbogifts.com) or when you purchase or return products, is collected
under the authority of the Liquor Control Act, Sec.3(N),R.S.O.1990
c.L.18.
WHEN DOES THE
LCBO COLLECT PERSONAL INFORMATION?
SHOPPING AT LCBO:
Product Purchase:
You do not have to provide us with any personal information when you purchase
products at one of our Stores (you may however, be asked for identification
under our Check 25 and Working SMAART programs). You will be required to provide
personal information where products are ordered on-line, through our catalogues
or through our Specialty Services Department in order to process these
transactions.
If you use a credit or debit card for your purchase, your credit/debit
card-related information and your signature are required to process your
payment.
From time to time we may request customer postal codes in a continuing effort
to increase customer satisfaction, designing our stores and product assortments.
Participation is voluntary. The postal codes help identify neighborhoods or
communities which present opportunities for store additions or changes. Customer
names and addresses are not collected or tracked for such analysis.
Product Return:
For all product returns, the LCBO requires a customer signature to
acknowledge receipt of the refund, if applicable and may collect a customer’s
name, address and telephone number in order to process the return and for fraud
prevention purposes. Valid photo identification may also be requested (but not
recorded) to confirm this information.
For product returns where a customer receives a refund on a debit or credit
card, the LCBO uses the debit and credit-related information to process and
administer the refund transaction. Where a defective or recalled product is
returned, the LCBO will require a customer’s name, address and telephone number
in order so that we may communicate with the customer regarding possible health
and safety matters, if necessary.
EMAIL AND OTHER COMMUNICATIONS:
From time to time, we may obtain your consent to send you email and other
communications about products, services, promotions or events that may be of
interest to you.
You can opt-out of receiving promotional email from us by doing one of the
following:
If you originally signed up
for email on one of our Websites
please return to the email sign-up
page on the Website, and click on
the “unsubscribe” link, then enter
your email address and click the
“Submit” button. Please be sure to
use the same email address as that
which you used to sign-up, otherwise
it may not be possible to comply
with your request. If
you have received an email, you can
follow the opt-out or “unsubscribe”
instructions provided in your email.
Contact our Customer Service
Department by clicking on our
“Contact Us” page on the Website.
When you request that your name be removed from our databases, it may not be
possible to completely delete all your personal information due to technical and
legal constraints, including stored "back up" systems. However, you will not
continue to receive mail from the LCBO once you request removal of your name.
ONLINE REGISTRATION:
You do not have to register to visit LCBO Websites. Some of the features
offered through our Websites may require you to register and provide your name,
address, phone number, email address, and a password that you select. Your
registration information is used to provide and otherwise administer the service
you requested. We may also request certain optional additional information, and
offer you the opportunity to participate in one of our customer surveys or
research. We use the optional information and survey results to help us
understand our customers and to tailor and enhance our product and service
offerings, promotions and events. You do not have to provide us with any
optional information or participate in any surveys or research to register or to
receive services you request. When you register we may also provide you with an
opportunity to sign-up for future promotional email or other communications. If
you wish to withdraw your consent for such communications, please refer to the
instructions above.
CONTESTS, COMPETITIONS AND
PROMOTIONS:
When you enter a contest, competition or participate in a promotion, we may
collect your name, address, phone number, email address, and other information
you provide. We use this information to administer your participation in the
contest, competition or promotion. At the time you enter the contest,
competition or promotion, we may obtain your consent to send you future
promotional communications. If a contest, competition or promotion is jointly
sponsored by the LCBO and one or more sponsors, your personal information may be
shared with such sponsors, as specified at the time of collection of your
personal information. We do not control the use, disclosure or security of your
personal information by other sponsors, and recommend you review their
respective privacy notices or statements.
SURVEYS AND CUSTOMER RESEARCH:
From time to time, we may offer you the opportunity to participate in one of
our surveys or other customer research. The information obtained through our
surveys and customer research is used in an aggregated, non-personally
identifiable form. We use this information to help us understand our customers,
to enhance our product and service offerings, promotions and events, and/or to
assist in the selection of Store locations.
CUSTOMER SERVICE:
When you contact one of our stores or departments including the Customers
Service Department, with a comment, question or complaint you may be asked for
information that identifies you (such as your name, address and a phone number)
along with additional information we need to help us promptly answer your
question or respond to your comment or complaint. We may also retain this
information to assist you in the future and to improve our customer service,
product and service offerings, and events and promotions.
THIRD PARTIES ACTING ON LCBO'S
BEHALF INCLUDING THIRD PARTY LINKS
We will not transfer personal information to third parties, except for our
business partners who have agreed to comply with legally required privacy
standards (such as the Freedom of Information and Protection of Privacy Act),
and who will use the information only for the purposes disclosed at the time of
collection or for a use consistent with that purpose.
Note: From time-to-time the LCBO may use your personal information to create
aggregate data without personal identifiers. This statistical compilation of
non-identifiable data may be used by the LCBO for marketing, advertising, or
research purposes and may be made available to third parties.
LCBO Websites may contain links to other sites that LCBO does not own or
operate. Except as provided herein, we will not provide any of your personal
information to these third parties without your consent. We provide links to
third party websites as a convenience to the user. These links are not intended
as an endorsement of or referral to the linked website. The linked websites have
separate and independent privacy statements, notices and terms of use, which we
recommend you read carefully. We do not have any control over such websites, and
therefore we have no responsibility or liability for the manner in which the
organizations that operate such linked websites may collect, use or disclose,
secure and otherwise treat your personal information.
HOW IS PERSONAL INFORMATION SECURED
AND PROTECTED?
Recognizing that your privacy is important, LCBO employs technical security
measures to protect your personal information. However, no transmission over the
Internet can be guaranteed to be completely secure since "perfect security" does
not exist on the Internet. Consequently, LCBO does not represent, warrant,
covenant or guarantee the complete security of the personal information you
provide to LCBO (see details in the
LCBO Privacy Policy & Security Statement)
When you provide the LCBO with personal information such as your name, credit
card number, etc. it is done on a secure server. One of today's most advanced
security systems - Secure Socket Layers (SSL) encrypts all information you
provide before sending it to the LCBO’s own server. Only when it reaches the
LCBO server is your information decrypted.
ACCURACY AND RETENTION OF PERSONAL
INFORMATION
The LCBO will make reasonable efforts to update or correct your personal
information when you request it as long as it does not compromise LCBO’s privacy
or security interest.
LCBO will keep your personal information for as long as it remains necessary
for the identified purposes or as required by law, which may extend beyond the
termination of our relationship with you.
WHAT ARE COOKIES AND HOW ARE THEY
USED?
The LCBO may also collect information about your use of our Website through
the use of “cookies.” Cookies are small data files that are sent to your browser
and stored on your computer's hard-drive when you visit certain websites,
thereby "tracking" use of the Website. Some browsers can be set to reject all
cookies; if you choose to modify your browser, some pages of the Website may not
function properly.
LCBO uses the information generated through the use of cookies to, for
example, estimate the number of people that are using the Website, to track the
pages of the Website that are being visited and generally to track trends and
patterns. This information tells LCBO about user interests and behaviours which
can, in turn, be used to design and target advertising and promotions.
Aggregate information obtained through cookies may be disclosed to third
parties but no personal information which identifies you will be released.
Note: This Privacy Policy constitutes part of the
LCBO Privacy
Policy & Security Statement which may be changed from time to time. You
are encouraged to review the Website regularly for changes.
QUESTIONS, CONCERNS AND COMMENTS
If you have any questions concerning the LCBO Privacy Policy, please contact
us at:
Freedom of Information and Privacy Office
55 Lakeshore Blvd. East
Toronto, Ontario, M5E 1A4
Telephone: 416 864-2462
Fax: 416 864-6854
E-mail: foi.privacy@lcbo.com | 
