All data effective June 2011, unless otherwise stated.
The Marketplace
618
Number of LCBO stores serving communities across
Ontario
218
Number of LCBO agency stores
50.8
Percentage share of Ontario beverage alcohol market, in
dollar value, held by the LCBO
$9.7 billion
Total estimated value of Ontario's beverage alcohol
market in 2010-11
$896 million
Estimated value of Ontario's illegal alcohol market in 2010-11
Our Stores
125
Number of LCBO stores offering more than 2,500 brands
for sale
118
Number of LCBO stores offering 1,500-2,500 brands for
sale
27,379
Number of product tastings conducted in LCBO stores in 2010-11
83
Percentage of customers in large scale surveys who rated their overall
shopping experience at the LCBO as an eight or higher on a 10-point
scale.
121 million
Total number of transactions in LCBO stores in 2010-11
34.8
Percentage of all LCBO transactions paid by debit card in
2010-11
34.6
Percentage of all LCBO transactions paid by credit card in
2010-11
Financial Performance
$4.55 billion
LCBO's net sales and other income in 2010-11
$1.55 billion
Dividend the LCBO transferred to the Government of Ontario for 2010-11 (excluding taxes)
$12.2 billion
Amount the LCBO has transferred to the Ontario treasury during the
last 10 fiscal years combined (excluding taxes) to 2010-11
50.2
LCBO's profit margin, expressed as a percentage
16.1
LCBO's operational expenses as a percentage of net sales, in 2010-11
$646 million
LCBO transferred to the federal government in Goods and
Services Tax (GST)/Harmonized Sales Tax, excise taxes and customs duties, in 2010-11
$37 million
Amount the LCBO spent on capital improvements to its stores
(renovations, relocations) in 2010-11
Products and Pricing
21,962
Total number of products available through LCBO stores, catalogues and
private ordering service in 2010-11
6,178
Number of new VINTAGES products offered in stores and through Classics
Catalogues in 2010-11
77
Number of countries from which the LCBO bought products in
2010-11
2,319
Number of products discounted by up to 20 per cent through the LCBO's
Limited Time Offer program in 2010-11
738
Number of products that carried a "value-add" bonus item in
2010-11
1,945
Number of products with bonus AIR MILES Rewards in 2010-11
77
Percentage of domestic spirit prices made up of federal and provincial
taxes, levies and mark-ups
55
Percentage of domestic wine prices made up of federal and provincial
taxes, levies and mark-ups
55
Percentage of domestic beer prices made up of federal and provincial
taxes, levies and mark-ups
Our Employees
3,547
Number of permanent full-time LCBO employees
3,796
Number of casual employees working in LCBO stores at fiscal-year end
228
Number of LCBO product consultants available to offer expert advice to
customers (as of June 2011)
343
Number of LCBO Retail staff who passed the highest level of our
three-level Product Knowledge Course in 2010-11
7,588
Number of LCBO Retail staff who received training in 2010-11 to help
prevent service to minors or people who appear intoxicated
149,790
Number of calls handled by helloLCBO Contact Centre in
2010-11
28,727
Number of e-mails and faxes handled by helloLCBO Contact Centre in
2010-11
414,980
Number of lcbo.com/service site visits by customers in 2010-11
Fundraising
$5.4 million
Amount raised in 2010 for charities through special programs and
initiatives driven by LCBO customers, employees and the LCBO’s
province-wide donation box program. Many other local charities were
supported by individual fundraising efforts by LCBO customers and
staff.
Social Responsibility
3.6 million
Number of customers challenged for proof of age or sobriety by LCBO
staff in 2010-11
192,000
Number of individuals refused service by LCBO employees in 2010-11
2,897
Number of BYID tamper-resistant identification cards issued by the
LCBO during 2010-11
55,000
Total number of BYID cards issued as of March 31, 2011
Quality Assurance
505,605
Number of product tests carried out in 2010-11 by LCBO's Quality
Assurance Laboratory to meet LCBO standards and requirements of the
Food and Drugs Act
22,268
Samples tested in 2010-11
7,190
Number of products tasted in 2010-11
2,168
Number of products rejected in 2010-11 for
health concerns, consumer safety issues and other quality control
problems
100
Number of products seized by law enforcement agencies and tested for
enforcement purposes by Quality Assurance in 2010-11
2,714
Number of labels reviewed in 2010-11 to meet standards required by the
Consumer Packaging and Labelling Act
