All data effective August 2010, unless otherwise stated.
The Marketplace
611
Number of LCBO stores serving communities across
Ontario
216
Number of LCBO agency stores
50.8
Percentage share of Ontario beverage alcohol market, in
dollar value, held by the LCBO
$9.5 billion
Total estimated value of Ontario's beverage alcohol
market in 2009-10
$804 million
Estimated value of Ontario's illegal alcohol market in 2009-10
Our Stores
124
Number of LCBO stores offering more than 2,500 brands
for sale
111
Number of LCBO stores offering 1,500-2,500 brands for
sale
20,231
Number of product tastings conducted in LCBO stores in 2009-10
83
Percentage of customers in large scale surveys who rated their overall
shopping experience at the LCBO as an eight or higher on a 10-point
scale.
117 million
Total number of transactions in LCBO stores in 2009-10
34.6
Percentage of all LCBO transactions paid by debit card in
2009-10
34.3
Percentage of all LCBO transactions paid by credit card in
2009-10
Financial Performance
$4.3 billion
LCBO's net sales and other income in 2009-10
$1.41 billion
Dividend the LCBO transferred to the Government of Ontario for
2009-10 (excluding taxes)
$11.5 billion
Amount the LCBO has transferred to the Ontario treasury during the
last 10 fiscal years combined (excluding taxes) to 2009-10
48.9
LCBO's profit margin, expressed as a percentage
16.4
LCBO's operational expenses as a percentage of net sales, in
2009-10
$405 million
Amount
LCBO transferred to the provincial government in Provincial
Sales Tax (PST) in 2009-10
$450 million
LCBO transferred to the federal government in Goods and
Services Tax (GST), excise taxes and customs duties, in
2009-10
$42 million
Amount the LCBO spent on capital improvements to its stores
(renovations, relocations) in 2009-10
Products and Pricing
18,786
Total number of products available through LCBO stores, catalogues and
private ordering service in 2009-10
6,200
Number of new VINTAGES products offered in stores and through Classics
Catalogues in 2009-10
82
Number of countries from which the LCBO bought products in
2009-10
1,977
Number of products discounted by up to 20 per cent through the LCBO's
Limited Time Offer program in 2009-10
769
Number of products that carried a "value-add" bonus item in 2009-10
1,899
Number of products with bonus AIR MILES Rewards in 2009-10
77
Percentage of domestic spirit prices made up of federal and provincial
taxes, levies and mark-ups
55
Percentage of domestic wine prices made up of federal and provincial
taxes, levies and mark-ups
55
Percentage of domestic beer prices made up of federal and provincial
taxes, levies and mark-ups
Our Employees
3,515
Number of permanent full-time LCBO employees
3,843
Number of casual employees working in LCBO stores at fiscal-year end
198
Number of LCBO product consultants available to offer expert advice to
customers (as of August 2010)
450
Number of LCBO Retail staff who passed the highest level of our
three-level Product Knowledge Course in 2009-10
2,045
Number of LCBO Retail staff who received training in 2009-10 to help
prevent service to minors or people who appear intoxicated
143,821
Number of calls handled by LCBO Customer Service officers in 2009-10
42,596
Number of e-mails and faxes handled by LCBO Customer Service officers in
2009-10
Fundraising
$4.2 million
Amount raised in 2009 for charities through special programs and
initiatives driven by LCBO customers, employees and the LCBO’s
province-wide donation box program. Many other local charities were
supported by individual fundraising efforts by LCBO customers and
staff.
Social Responsibility
2.6 million
Number of customers challenged for proof of age or sobriety by LCBO
staff in 2009-10
155,000
Number of individuals refused service by LCBO employees in 2009-10
3,023
Number of BYID tamper-resistant identification cards issued by the
LCBO during 2009-10
51,503
Total number of BYID cards issued as of March 31, 2010
Quality Assurance
488,522
Number of product tests carried out in 2009-10 by LCBO's Quality
Assurance Laboratory to meet LCBO standards and requirements of the
Food and Drugs Act
21,448
Samples tested in 2009-10
6,091
Number of products tasted in 2009-10
2,107
Number of products rejected in 2009-10 for
health concerns, consumer safety issues and other quality control
problems
100
Number of products seized by law enforcement agencies and tested for
enforcement purposes by Quality Assurance in 2009-10
2,392
Number of labels reviewed in 2009-10 to meet standards required by the
Consumer Packaging and Labelling Act
