“Deflate the Elephant” is the theme of LCBO’s latest social responsibility advertising campaign that equips hosts with practical tips and solutions to deal with guests intending to drive after drinking. Much like an elephant in a room, it’s a discussion that can’t be avoided as it could help save lives.

A visit to the interactive website – www.deflatetheelephant.com – will test your ability to deflate the elephant by effectively dealing with this potentially awkward social situation. There are also downloadable hosting checklists to help with party planning.

Share this website with family, friends and co-workers and encourage them to see how quickly they can deflate the elephant in the room.

Click here for a helpful hosting guide from the LCBO.

Click here for a handy checklist that will help ensure that you’ve got what you need to be a responsible host.

Since 1995, the LCBO has used TV, radio, print, cinema and billboard ads to bring our social responsibility messages to Ontario communities. Research has shown that public recall of these ad campaigns is high and that most respondents who've seen the ads would think twice about drinking and driving – and feel their family and friends would too.

Our latest TV commercials equip hosts with practical tips and solutions to deal with guests intending to drive after drinking.

Research tells us that many Ontarians view the LCBO as a responsible retailer and a good corporate citizen. Our employees care and contribute very generously to that image. The LCBO is considered a top fundraiser among government agencies for the United Way. And many employees arrange fundraising to help individuals, groups and communities.