“Deflate the Elephant” is the theme of LCBO’s latest social
responsibility advertising campaign that equips hosts with practical tips and
solutions to deal with guests intending to drive after drinking. Much like an
elephant in a room, it’s a discussion that can’t be avoided as it could help
save lives.
A visit to the interactive website –
www.deflatetheelephant.com – will test your ability to deflate the elephant by
effectively dealing with this potentially awkward social situation. There are
also downloadable hosting checklists to help with party planning.
Share this website with family, friends and co-workers and
encourage them to see how quickly they can deflate the elephant in the room.
Click here for a helpful hosting guide from the LCBO.
Click here for a handy checklist that will help ensure that
you’ve got what you need to be a responsible host.
Since 1995, the LCBO has used TV, radio, print, cinema and billboard ads to bring our social responsibility messages to Ontario communities. Research has shown that public recall of these ad campaigns is high and that most respondents who've seen the ads would think twice about drinking and driving – and feel their family and friends would too.
Our latest TV commercials equip hosts
with practical tips and solutions to deal with guests intending to drive after
drinking.
Research tells us that many Ontarians view the LCBO as a
responsible retailer and a good corporate citizen. Our employees care and
contribute very generously to that image. The LCBO is considered a top
fundraiser among government agencies for the United Way. And many employees
arrange fundraising to help individuals, groups and communities.