To the LCBO, being socially responsible goes hand in hand with being one of the largest retailers of beverage alcohol in Ontario.

Social responsibility has special importance for all LCBO employees because selling beverage alcohol is not like selling other products. Under Ontario’s Liquor Licence Act, LCBO staff have a legal responsibility to challenge and refuse minors (those under 19), intoxicated individuals and those attempting to buy for either group. LCBO employees are also committed to educating the public about safe and responsible drinking.

To help its Retail employees serve the public responsibly, the LCBO developed Challenge & Refusal: It’s not Personal. It’s the Law. training program.

All full-time and part-time LCBO Retail employees complete this mandatory comprehensive training. Staff learn how to deal with customers who appear intoxicated or underage, second-party purchasers (those buying alcohol for someone who is not legally entitled to purchase it), and difficult refusals at the checkout counter.

Seminars, instructional workbooks and videos help employees identify potential problems and handle them tactfully. They also learn to differentiate characteristics related to health conditions and disabilities from impairment resulting from intoxication.

As of June 1, 2011, regulatory changes to Ontario’s Liquor Licence Act expanded the number of government issued-photo ID that are prescribed for proof of age purposes. There are now eight forms of prescribed ID which include: Ontario Driver’s Licence, LCBO’s BYID Card, Canadian Passport, Canadian Citizenship Card, Canadian Armed Forces Identification Card, Certificate of Indian Status Card, Permanent Resident Card and Ontario Photo Card.

LCBO’s Challenge & Refusal: It’s not Personal. It’s the Law. Quick Check ID Guide shows the eight forms of ID set out in Ontario’s Liquor Licence Act and makes it easier for LCBO staff and others to determine if someone has valid identification.

For more information, contact:
LCBO Social Responsibility Department
Tel: 416 864-6820
Fax: 416 864-2431
Online: www.hellolcbo.com