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WHAT'S NEW
 

LCBO CUSTOMERS AND STAFF RAISE
$580,000 FOR HAITI RELIEF

LCBO customers and employees recently raised much-needed funds for the Canadian Red Cross Haiti Earthquake Relief Fund.

To watch the video, click here.

  

DEFLATE THE ELEPHANT LAUNCH EVENT

Check out the official opening of the LCBO store at King and Spadina in downtown Toronto and launch of our new social responsibility ad campaign, “Deflate the Elephant”.

To watch the video, click here.

  

DEFLATE THE ELEPHANT

Drinking and driving can be "the elephant in the room" – an awkward topic to bring up in front of others at parties or social gatherings. The LCBO's new social responsibility ad campaign features an interactive challenge at www.deflatetheelephant.com. See if you can deflate the elephant and prevent someone from drinking and driving.

  

ONE BAG. ONE PLANET.

Our 95-cent reusable bag is made of polypropylene and 100 per cent post-consumer recycled materials. This easy-to-carry bag is suitable for larger items.

  

RESPONSIBILITY STARTS HERE

In Ontario, it’s illegal to consume alcohol before the age of 19. It’s also illegal for anyone to supply alcohol to minors.

LCBO’s new poster Responsibility Starts Here reminds would-be purchasers that when staff have reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale.

  

ENVIRO REPORT

The LCBO enviro report – short video news segments on key parts of the LCBO environmental plan – is now available online.

For more information, click here.

  

EMBARRASSED?

LCBO's previous social responsibility commercials asked audiences to consider why they wouldn't think twice about intervening to save a stranger from harm, but might hesitate to prevent someone they know from driving after drinking to avoid possible embarrassment.

For more information, click here.

  

BAG IT BACK

The Ontario Deposit Return Program has one simple goal: to help protect the environment.

For more information, click here.

 
     
 
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