MORE THAN $2.5 MILLION RAISED FOR
“SPIRIT OF GIVING” FUNDRAISING CAMPAIGN

A sincere thank you to all LCBO customers and staff who, during the month of December 2011, generously donated more than $2.5 million to LCBO’s Spirit of Giving in-store prompted and donation box fundraising campaign – a new record!

These donations benefit Ontario’s four children’s hospitals and MADD Canada. The children’s hospitals use the funds to purchase medical equipment and provide critical care to Ontario children and support for their families. MADD Canada uses the funds to produce and distribute its school assembly program where a compelling film is screened for some 600 Ontario schools and more than half a million students, encouraging them to make responsible choices and not drink and drive.

For more details, click here.

LCBO CONTINUES SUPPORT OF “BRING BACK THE SALMON” PROGRAM

LCBO attended the May 2011 stocking of the three millionth salmon at a “Bring Back the Salmon” program phase II event at Duffins Creek in Pickering, Ontario. LCBO announced its contribution of $50,000 per year and reaffirmed the organization’s five-year commitment to this important initiative.

This program aims to restore a wild, self-sustaining population of Atlantic Salmon to Lake Ontario and its tributaries.

LCBO 2010-2011 SUSTAINABILITY REPORT

In 2011, LCBO launched its first sustainability report outlining the organization’s environmental strategy, activities and accomplishments.

To view the report, click here.

“BE A HOST WITH THE MOST” THIS SUMMER SEASON

For many people, the summer season means entertaining outdoors and getting together with friends, and family. Being a “host with the most” is more than throwing a great party, it’s also about making sure that people have a safe and enjoyable time. This summer, as part of its latest “Deflate the Elephant” campaign, the LCBO is offering the following innovative tools to help keep guests safe.

• • A series of short alcohol-free Mocktail demonstration videos for every holiday and occasion. The videos feature the Cocktail Deeva Dee Brun who shows how to make delicious, alcohol-free Mocktails and gives practical advice on how to host your next party responsibly.
    
• A “Deflate the Elephant” Facebook site facebook.com/deflatetheelephant provides a forum for visitors to pledge their commitment to help prevent drinking and driving. They can also share their own responsible hosting tips and favourite alcohol-free Mocktail recipes.
     
• A free iPhone app called “Speak Up!” lets hosts send pre-recorded messages asking guests to plan ahead to ensure they don’t drink and drive at an upcoming party or to approach them if they need a cab to get home safely. The app also offers 50 delicious and easy-to-make, alcohol-free Mocktails for all guests to enjoy.

For more details about these tools, visit deflatetheelephant.com. This website also provides seasonal responsible hosting and safety tips, party checklists, Mocktail recipes and unique interactive challenges which simulate typical home entertaining scenarios.

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CHECK 25

LCBO’s year-round Check 25 program is a core responsible retailing program that helps prevent sales to minors by checking the ID of anyone who looks under 25. New materials are now in our stores featuring the tagline “25 or under? We check I.D.” to build further awareness among customers of our policy and to help ensure that alcohol is not sold to minors.

For more details, click here.

RESPONSIBILITY STARTS HERE

In Ontario, it’s illegal to consume alcohol before the age of 19. It’s also illegal for anyone to supply alcohol to minors.

LCBO’s poster Responsibility Starts Here reminds would-be purchasers that when staff have reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale.

SPIRIT OF GIVING RAISES RECORD $2 MILLION

During the month of December, LCBO customers and staff raised a record total of $2 million as part of the annual Spirit of Giving in-store promoted and donation box fundraising campaign. This campaign raises funds for Ontario's four sick children's hospitals and Mothers Against Drunk Driving (MADD) Canada. These hospitals include SickKids Foundation, McMaster Children's Hospital, CHEO Foundation and Children's Health Foundation. The funds raised for MADD Canada support its School Assembly Program that provides powerful messages to help keep young people from drinking and driving intoxicated.

For more details, click here.

THE GIFT OF GIVING...

Thanks to the generous donations of our customers throughout the month of October and the funds raised by our employees, LCBO raised a record $2.1 million for local United Way Centraides across Ontario.

For more details, click here.

REUSABLE BAGS

Reusable bags are available in LCBO stores and a portion of sales of reusable bags, together with proceeds from other fundraising efforts, go to the LCBO Natural Heritage Fund, which supports community-based projects to preserve or restore wildlife habitat.