Check out the official opening of the LCBO store at King and Spadina in
downtown Toronto and launch of our new social responsibility ad
campaign, “Deflate the Elephant”.
Drinking and driving can be "the elephant in the room" – an awkward
topic to bring up in front of others at parties or social gatherings.
The LCBO's new social responsibility ad campaign features an interactive
challenge at
www.deflatetheelephant.com. See if you can deflate the elephant and
prevent someone from drinking and driving.
ONE BAG. ONE PLANET.
Our 95-cent reusable bag is made of polypropylene and 100 per cent
post-consumer recycled materials. This easy-to-carry bag is suitable for
larger items.
RESPONSIBILITY STARTS HERE
In Ontario, it’s illegal to consume alcohol before the age of 19. It’s
also illegal for anyone to supply alcohol to minors.
LCBO’s new poster Responsibility
Starts Here reminds would-be purchasers that when staff have
reasonable grounds to believe someone is buying for a minor, the Liquor
Licence Act gives them the right and responsibility to refuse the sale.
ENVIRO REPORT
The LCBO enviro report – short video news segments on key parts of the
LCBO environmental plan – is now available online.
LCBO's previous social responsibility commercials asked audiences to consider why they wouldn't think twice about
intervening to save a stranger from harm, but might hesitate to prevent
someone they know from driving after drinking to avoid possible
embarrassment.
